SNOW-CAMP YOUTH CHARITY
Elan Gumeniuk for the Snow-Camp “Stop.Breathe.Think” Anti-Knife Campaign.
We’re beyond excited to share this amazing piece from our artist Elena Gumeniuk for Snow-Camp Charity Stop.Breathe.Think anti-knife crime campaign in partnership with Linkup TV and Nito NB Official.
“Stop.Breathe.Think is a mindfulness campaign using drill music to help tackle knife crime. The campaign brings together a drill artist and mindfulness experts to provide mindfulness techniques to help young people manage their emotions. The campaign will also encourage young people across the UK to sign up for Snow-Camp’s free series of mindfulness tutorials and free 1-1-counselling sessions.
Although mindfulness doesn’t eliminate factors that may lead to knife crime, such as fear, anger and anxiety, we hope that by providing young people with mindfulness techniques, they can become better equipped to handle their emotions in the moment – with a better chance of reacting calmly."
Billboard have been placed up around London encouraging young people to find out more and the campaign will be promoted by our young people, youth project partners, @linkuptv and the artist @nitonbofficial
Artist
Elena Gumeniuk
client
Snow-Camp
art director
Alpaca Agency
date
October 2020
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